What I Do

Do you have a sneaking suspicion that your website kind of sucks? Were you completely unable to answer any of the questions that I asked on my site’s home page? Are you looking for ammo to convince your boss that it’s time to redesign the website that their neighbour’s brother-in-law designed back in 2002? Then my website audits are for you.

Basic Audit
I review several key pages on your website and make recommendations on how to improve the site – both for site visitors and to improve your standing with search engines. I’ll also review the audit with you by phone and answer any questions you may have.

Extensive Audit
I do a complete and very extensive review of your website and then provide you with actual solutions that you can use to fix the problems. I don’t just identify the issues – I tell you how to solve them. This audit includes:

• Site Architecture Review (your site map)
• Technical Review
• Usability Review with Site Walkthrough
• Social Media Review
• Traffic Analysis
• Copywriting Review (includes suggested copy for up to 5 key pages)

The goal of the audit is to provide you with actionable changes that you (or your web developer) can make on your website right away. I will also go over the audit with you over the phone and answer any questions you may have.

Custom
I can also do custom audits of specific parts of your website – for example, perhaps you just want to review your checkout process, or your visitor patterns. I’m happy to customize my packages to fit your needs.

Don’t have a website? Have a website but you don’t want to tell people about it because it’s embarrassing? I can help. Pricing for website development starts at $1,500.

Already working with a designer and just need the site implemented? I’m always happy to work with other designers!

All of my websites include integration with a Content Management System (CMS) which means that you can edit the site yourself easily and quickly. I’ve worked with several CMS systems, but my favourites are WordPress (running this site), CMS Made Simple, and ExpressionEngine. I am a member of the ExpressionEngine Pro Network.

Check out my portfolio for examples of my previous work.

Ranking highly on search engines can be a lot of work with little reward if you’re not sure what you’re doing. I’ve worked with many companies, large and small, to improve their rankings on search engines and drive traffic to their websites. My overriding goal in SEO is to drive real, relevant traffic to your website. I won’t try to rank your site for obscure phrases that no one searches for or rank you number one on a search engine that no one uses.

Local SEO

If you operate a small (one to three locations) retail business and want to reach out to customers in a specific geographic area, this is the package for you. I help to get your business listed properly on several local directories including the Google Local Business Center. This is a great jump start for businesses that are just getting started on improving their web presence.

Basic SEO

If you’re a small business or you only sell a few products, this is for you. Here is what I do for you on a monthly basis:

• Initial website review
• Detailed strategy explaining what we’ll do and how long it will take (varies depending upon the strength of your website and your competition)
• Keyword research – what are people actually searching for on Google?
• Copywriting and editing work for key pages, including revised title tags and meta description tags

Additionally, depending upon what kind of help your site needs, I’ll:

• Write blog posts or articles on a regular basis
• Implement a link building campaign (including local directories)
• Social media marketing

And of course, I will help to answer all your SEO questions and ensure that you’re happy with the results of the campaign. I do ask for a minimum three month commitment as SEO can be a slow process.

Advanced SEO

If you’re the marketing manager for a medium to large sized company and you’ve been tasked to improve the rankings of your company’s website, I can help. I work directly with you and your team to improve rankings, traffic, and other key metrics that you need. Once your site is performing well, I can train you and your team on how to keep things going in the long term.

Pay-Per-Click (PPC) advertising is the “sponsored ad” that you see on sites such as Google, Yahoo and MSN when you perform a search. PPC works by linking ads with the keywords people search for. An advertiser puts in bids on keywords that they want their ad to be shown for, and the ad is shown based on how much the advertiser has bid combined with how relevant their ad and website is for that query. The advertiser pays for the ad only when the user clicks on their ad.

I love working with PPC advertising because the results are so fast and I get instant feedback on how the campaign is doing, allowing changes immediately if it isn’t performing as expected. I can also control the campaign geographically or demographically (in the case of sites such as Facebook).

I can work with either an existing underperforming campaign, or help set up a brand new campaign. In the past, I’ve worked with campaigns that vary from $500 to $20,000 a month in spend. I’ve also worked with campaigns with a very low click through rate (some less than 0.5%) and turned them around in only a month.

Costs vary depending on your budget. If your budget amount is too low (or too high!) I will make recommendations on how to adjust it for an effective campaign.

Keep hearing about this Twitter thing and you’re not sure what to do about it? Been told enough times that you should get a Facebook page already? I can help you sort out which social media platforms are right for your business. I can either train you and your staff on social media or manage your presence for you. Either way, I will work with you to create a vibrant, engaged social media presence for your company or organization.

Email marketing is still one of the best bang for your buck online marketing techniques out there. Done properly, you’ll make your investment back immediately.

My email marketing solution easy sign up of new subscribers, importing and exporting of subscribers, and detailed reporting on email that is sent. Included are two template designs – one for general announcement-style emails, and another for a weekly email blast that lists the blog posts made in the previous month. You will have full control to create and send emails, add new subscribers, and track results.